warew

SUSSH Ocean Microbiome Technology Memory Shape Serum

Three patents are applied in this breakthrough Biotech Memory Shape Anti-Aging Serum with Ocean Microbiome Technology. Its active metabolites deeply penetrate your skin contrasting wrinkles, improving firmness and elasticity. Its cutting edge memory shape texture offers immediate lifting effect.

Stand Number: 21 Hall: 19

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Product headline
Three patents are applied in this breakthrough Biotech Memory Shape Anti-Aging Serum with Ocean Microbiome Technology. Its active metabolites deeply penetrate your skin contrasting wrinkles, improving firmness and elasticity. Its cutting edge memory shape texture offers immediate lifting effect.
Product - Description
Latest Japanese memory shape technology is applied to create SUSSH Serum. The jelly-like texture will melt in your skin releasing an immediate refreshing feeling while deeply penetrating thanks to Cationic Vesicles Technology (patent). Micro-capsules positively charged (Cationic Vesicles) carry inside your skin the active marine metabolites (patent) derived from deep ocean yeast breeding (patent), while the memory shape matrix will self-spread smoothing the skin surface and guaranteeing a uniform distribution. Collagen preservation and moisturizing effects, together with anti-oxidant action are scientifically proven, guaranteeing anti-aging effective results.
Product benefits
Repeated application of SUSSH deep ocean yeast metabolites in clinical testing has shown a clear improvement in skin moisture content (doubling after two months of daily application). In-vitro testing has shown SUSSH deep ocean yeast metabolites action in suppressing collagenase and elastase activity and preserving collagen and elastin from decomposition, in turn maintaining skin elasticity and firmness. Further in-vitro testing has shown SUSSH deep ocean yeast metabolites ability to protect dermis fibroblast from UV damages, in turn favoring collagen and elastin natural production and improved skin firmness and elasticity.
Technical details
Ocean Deep Water is extracted with proprietary technology offshore Yoron island in Japan. A patented purification and concentration process allows to produce selected yeasts (genetically identified via Polymerase Chain Reaction) that are then bred to produce a controlled mixture of metabolites containing amminoacids, vitamins, minerals and other micronutrients. Skin delivery of these metabolites is achieved by patented Cationic Vesicles Technology. Metabolites activity has been investigated in SUSSH Serum via in-vitro and in-vivo clinical testing to dose between sensorial experience and functional effects. Safety and efficacy are proven according to Japanese Pharmaceutical law. Spirulina algae gives the blue color.
What makes this product so special?
Sensorial experience and functional results are two complementary characteristics of this extraordinary product. The light blue, transparent and jelly-like texture is fun to play with, particularly when exhibiting its memory shape ability: every hole made in the serum is immediately filled and the surface is always perfect in its glass jar. A fresh and delicate scent recalls marine breeze, literally capturing your fantasies. When applying the serum, you will see it melting and adsorbing in your skin in a really refreshing experience. Few minutes later the serum has fully penetrated and distributed and the skin feels soft and firm.
How the brand is promoted on line?
SUSSH communication follows the three founding values of warew: quality content, transparency and accessible evidences. Like warew, SUSSH is a vector of Japanese culture and speaks about the deep link of Japan islands with the ocean. SUSSH will be present in social media and dedicated websites and will be linked to the whole warew commerce platform. Together with other warew lines, SUSSH will offer one and only customer experience both on-line and brick & mortar. Accordingly, SUSSH will be available on e-commerce channels (proprietary and on other existing platforms), and in brick and mortar retails. Main testimonials will be direct clients, who will be encouraged to share their experiences. In turn, major attention will be focused on their reviews and suggestions offering a direct expert consulting channel. Accordingly, a proper number of beauty advisors is in its training phase to guarantee active and competent hub points in the information sharing network. Reliable and understandable scientific information, ingredient list, safety and efficacy tests and evidences will be available to all on-line community, including marketing professionals, journalists, bloggers and influencers for spontaneous use. On the other hand, there is not a planned budget to leverage on external blogger and influencer.
Why the product/formulation is innovative?
SUSSH Ocean Microbiome Technology Memory Shape Serum finds its place in the most recent probiotic skincare segment. Recent concept of introducing biotechnology in cosmetic industry and probiotic metabolites in skincare formulation represents today an important innovation in the cosmetic industry. To guarantee innovation in the light of safety and security, SUSSH invested in a vast amount of documented scientific tests, to understand the mechanism through which SUSSH deep ocean yeast metabolites work in the skin. Acquired data and information allowed to better exploit such mechanisms and to offer innovative functional product targeting specific goals, always supported by scientific proven results. In this frame, SUSSH mission was to allow a thalassotherapy experience through a premium cosmetic product. For this reason, all ingredients in the serum are connected to the ocean. Over two years of research and studies have been invested and three different patents filed during this research project. Product functionality, texture, appearance, scent, ingredients, everything has been carefully selected to reproduce on your skin the healthy experience of thalassotherapy. To improve skin penetration of larger molecules (metabolites) an innovative delivery technology has been designed, developed and patented: the Cationic Vesicles Technology.

Timeline

27 November 2023

Platform Opening

12 February 2024

Entries closing

29 February 2024

Finalists Announcement

18 March 2024

Deadline for Receiving Products

22 March 2024

Awards Ceremony
Winners Announcement