Captain Fawcett's ‘Bianco Classico’ Beard Butter

4th October 2024

€29 00 Captain Fawcett’s ‘Bianco Classico’ Beard Butter delivers functional luxury for a range of discerning consumers including • Professional Stylists Hair Salons and Barbershops seeking effective styling products which look both handsome on the shelf and deliver impressive results • Stylish Bearded Individuals all ages drawn to affordable prestige branding who invest in premium beard care and an elegant well crafted product experience • Older Gentlemen 40 who value products tailored to facial hair requiring superior hydration and nourishment for combatting coarseness dryness and brittleness • Grey Silver Platinum haired men all ages seeking discreet shine enhancing products designed

Captain Fawcett’s ‘Bianco Classico’ Beard Butter stemmed from the company founder’s own grey beard and conversations with stylish gentlemen of a certain age. Recognising the growing influence of the ‘silver fox’, concept testing with influencers and industry professionals confirmed demand for a nourishing, shine-enhancing formula specifically tailored for coarser white and grey facial hair. Designed to soften, hydrate, and enhance silver beards, it meets the needs of discerning gentlemen who embrace the seasons of life. Whilst proudly British, the Italian-inspired name reflects Captain Fawcett’s connection with a sophisticated global audience, resonating with style-conscious men worldwide.

Tailored for White and Silver Beards Addressing the hair care concerns of a niche but growing category, Captain Fawcett’s ‘Bianco Classico’ Beard Butter offers an innovative white formula blended to enhance the natural brilliance of snowy, platinum and grey hair. As consumers increasingly embrace the beauty of natural ageing, this hydrating formula is specifically developed for beards losing their youthful pigmentation, yet remains nourishing for beards of all ages. Delectably Fragranced Woody Rosemary & Star Anise combine with invigorating Cyclamen, mineral Ambergris, calming Cedarwood & sun toasted Tonka to evoke the seasons of a life well lived. Luxurious Nourishing Formula The Butter is non-greasy and deeply hydrating designed for everyday use regardless of one’s hair colour. Any wiry, coarse beard will see the benefits of regular use. Barbershop-Approved Quality ‘Bianco Classico’ Beard Butter is superb value for professional hair salons and barbershop settings, suited to align with high-end grooming trends across the globe. Elegant Shelf Presence Designed to command attention, the generously sized silver metal canister with a silvery monochrome label mirrors the product inside: a rich, white beard butter with a subtle gleam. Versatile & Inclusive Designed for mature, professional, and style-conscious men across the globe.

Handmade in the UK, this luxurious Beard Butter enhances the natural brilliance of white, platinum, and grey strands while remaining suitable for all beard types. Developed for men embracing all life’s seasons, the white-toned formula addresses the specific concerns of ‘silver fox’ gentlemen. Non-greasy and deeply conditioning, it is perfect for everyday use, noticeably softening wiry, coarse beards whilst adding a subtle sheen. Barbershop-approved, ‘Bianco Classico’ offers the finest quality for both professional and home settings. The elegant silver canister and bespoke woody fragrance deliver a truly premium experience, appealing to mature, style-conscious men worldwide.

This shine-enhancing beard butter has been developed to care for white and gray facial hair, which is often coarse in texture. Non-greasy and deeply conditioning, it is designed for use every day to soften wiry, coarse beards while adding a subtle sheen. Among its ingredients are shea butter, jojoba seed oil, and sweet almond oil. Its delicate scent, meanwhile, combines woody notes of rosemary and star anise with cyclamen, ambergris, cedarwood, and tonka. The butter is presented in an aluminum tin, that’s both recyclable and reusable.

SAFETY DATA SHEET CAPTAIN FAWCETT CLASSIC WHITE/BIANCO CLASSICO BEARD BUTTER According to EC directive 1907/2006 1. IDENTIFICATION OF THE SUBSTANCE/PREPARATION AND OF THE COMPANY/UNDERTAKING Identification of the CAPTAIN FAWCETT CLASSIC WHITE/BIANCO CLASSICO BEARD BUTTER Substance/preparation Use of substance/preparation Cosmetic for beard softening Revision date 14 December 2024 CAS No. Mixture Company/Undertaking identification Captain Fawcett Limited Friesian Way Kings Lynn Norfolk PE30 4JQ Email: jennifer@jbsafetyconsultants.co.uk

Captain Fawcett is delighted to unveil his ‘Bianco Classico’ Beard Butter a new beard care essential designed to further enhance the brand’s international reputation for the expert grooming and maintenance of facial hair. The ‘Bianco Classico’ launch campaign landed on a multitude of platforms, reaching a wide and engaged audience ready to sample the latest must-haves for the grooming arsenal of well-informed contemporary gentlemen. Captain Fawcett’s global followers on Instagram, Facebook, YouTube, TikTok and LinkedIn, enjoy a cornucopia of entertaining and informative content across complementary ranges. Captain Fawcett videos feature industry influencers and barber professionals, providing step-by-step tutorials and styling tips on how to use ‘Bianco Classico’ Beard Butter to achieve your desired look, plus behind-the-scenes glimpses of Fawcett HQ. Trusted ‘silver fox’ Brand Ambassadors spread the word on their own channels and podcasts, offering authentic testimonials to amplify Captain Fawcett’s message and expand reach to an ever-growing international base of gentleman’s grooming enthusiasts. For those who prefer more traditional channels, there is a regular print newspaper, The Fawcett Times. A copy of the latest edition is included with every purchase, and available at trade events and retail outlets. Inside, readers find exclusive barber interviews exploring industry insights and their own experiences using Captain Fawcett’s ‘Bianco Classico’ Beard Butter, alongside complementary products. Visual learners are covered with Captain Fawcett’s YouTube tutorials, a whole world of gentlemanly style and sophistication showcasing beard care through a series of entertaining and informative expert demonstrations. For the ultimate hands-on experience, the next generation of hair professionals attend special masterclasses at Fawcett HQ led by Fawcett Founder Richie Finney and Wahl Pro’s new Lead Educator, the renowned barber mentor Dean Gleeson, in conjunction with The Fellowship of British Hair’s Project: Men & Media. This education programme lead by Simon Shaw, Global Artistic Director at WAHL, works with hairdressers and barbers looking to develop their barbering skills in the ever-growing men’s grooming market. ‘Bianco Classico’ Beard Butter has also been on the road with Captain Fawcett’s Masterclass Tour with Masterbarber and current Head of Captain Fawcett Education, Sid Sottung. Throughout 2024 and onwards into 2025, Barbershops across Europe host special events showcasing the Captain Fawcett brand, sharing in-depth product knowledge and the most up to date techniques for products including the Beard Butter.

INCI: Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Parfum (Fragrance), Alpha-isomethyl Ionone, Coumarin, Eugenol, Hydroxycitronellol, Limonene, Linalool. Packaged in recyclable, reusable aluminium canister. The screw-top lid contains an absorbent paper layer and printing uses water-based inks making all elements suitable to loop back into a circular supply chain.

As a retail business incorporating direct online sales, Captain Fawcett is particularly alert to the challenges of ensuring high quality goods are well protected in transit, attractively packaged for the customer experience and also fulfilling the best current environmental and sustainable practice. At Fawcett HQ everything is recycled wherever possible. As such very little waste is generated, no more than one bin bag per week. For packaging wherever practical we use materials which are PEFC certified for their base fibres whilst using the highest recycled content possible for the application. This ranges from 15% to 70% across all Captain Fawcett packaging. All printing and gluing is conducted using water based inks, varnishes and glues, meaning that all Captain Fawcett packaging is 100% recyclable and can be looped back into the supply chain. Our plastic bottles are made in the UK, thus reducing carbon footprint. They are made from PET 100% PCR. (Post Consumer Regrind) which is recycled plastic that would otherwise go to landfill. Where safe and practical we use glass bottles and aluminium tins which are 100% recyclable. This is an ever-evolving area and Captain Fawcett is committed to monitoring and updating practice when new solutions are developed.

Innovation Captain Fawcett s ‘Bianco Classico’ Beard Butter enhances the natural brilliance of grey and silver strands The white toned butter and infusion of delectable fragrance distinguishes it from conventional options offering a unique sensory experience helping to shape style and nourish facial hair whilst adding a healthy sheen in a richer more nourishing formula than standard beard oils and balms An elegant blend of practicality and luxury for the mature gentleman Packaging Design Crafted for visual impact the handsome silver metal canister embodies the essence of the product inside a luxurious Beard Butter that imparts a subtle distinguished gleam The design reflects Captain Fawcett’s heritage style emblazoned with his signature and vintage etching of a black beetle symbolising of fortitude legacy and endurance Sustainability Ethics Using reliably sourced ingredients ensuring ethical standards are met throughout the production process ‘Bianco Classico’ Beard Butter is presented in a sturdy aluminium tin with paper absorbent layer in the screw top lid — both recyclable and eminently reusable Safety All Captain Fawcett products are rigorously tested guaranteeing consumer safety Ingredients Formulations All Captain Fawcett products feature ingredients and unique formulations which are thoroughly tested ensuring quality and efficacy User Experience Captain Fawcett’s ‘Bianco Classico’ Beard Butter deeply conditions softens and nourishes providing light hold and subtle sheen to all facial hair for a well groomed beard that feels good and is easier to shape and style Sensory pleasure is enhanced by the delectable fragrance The tin looks magnificent on the shelf and because a little goes a long way it is superb value to boot Creativity Designed to enhance grey and white beards ‘Bianco Classico’ Beard Butter embodies creative thinking at every level from the product itself to expertly crafted marketing materials Lively social media campaigns deliver entertaining informative content including video tutorials with renowned industry professionals Films brand storytelling and striking design create a unique shareable experience talked about by style conscious gentlemen across the globe Product Claims Benefits Endorsed by professional barbers and tested in industry environments Captain Fawcett s ‘Bianco Classico’ Beard Butter is consistently proven to give exceptional results Combining the age old benefits of Shea Butter with Sweet Almond Oil and enriched with vitamins the creamy formula helps prevent dryness frizz and breakage soothes the chin and promotes healthy hair growth With non comedogenic properties it won t clog pores taking care of complexions whilst nourishing the magnificence

Launched in 2024, Captain Fawcett’s ‘Bianco Classico’ Beard Butter is currently distributed across 28 countries, primarily through premium barbershops, hair salons, and direct-to-consumer e-commerce with a standalone platform. The EU accounts for 75% of ‘Bianco Classico’ Beard Butter sales, exceeding the usual 55% share, with Germany leading at 17%. Other key markets include the UK and USA. The USA has its own dedicated e-commerce site, supporting North American distribution. Latin America and select global markets also contribute. Countries of distribution for Captain Fawcett’s ‘Bianco Classico’ Beard Butter include: Germany, UK, Netherlands, Poland, Spain, USA, France, Norway, Italy, Sweden, Canada, Czechia (Czech Republic), Serbia, Bosnia, Eire, Switzerland, Chile, Greece, Bulgaria, Denmark, Faroe Islands, Hungary, Romania and Estonia. Sights are now set on opening up and consolidating trade in territories including India, China and the Middle East.

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