Alerasia Scented Candle “Pesca e Cortese”

March 2025 - The new home fragrance "Pesca e Cortese" will be launched at Cosmoprof Worldwide Bologna 2025

The Alerasia home fragrance line creates unique pieces, designed to give every room an atmosphere of warm relaxation. A line of inebriating essences, which transports you to a place where nature and the slow passage of time are still precious values. Alerasia products are on sale in the best home goods stores and in selected SPAs. The retail price is between €55 and €60.

Alerasia is a sustainable brand inspired by the excellence of Monferrato, a UNESCO territory for its extraordinary wine-growing landscapes. Alerasia scented candles come from the creative recycling of post-consumer wine bottles that are reborn as handcrafted design works. Alerasia products can even have a third life and be reused as home accessories. Fragrances also accompany us on this experiential journey through Monferrato, offering aromas linked to the territory. The new fragrance “Pesca e Cortese” combines the sweet and fruity notes of the Volpedo Peach with the fresh and sparkling notes of Cortese.

The “Local is the new global” trend is a perfect fit for Alerasia, the brand of excellence that produces home fragrances that enhance the rich heritage of resources of Monferrato, a UNESCO World Heritage Site. When it comes to the territory, sustainability is in fact an essential choice and the brand has made it a founding value. Alerasia products originates from the creative recycling of post-consumer bottles that are given a new life as works of design. Each creation is a unique piece, artistically created by a master glassmaker. But sustainability does not end there because Alerasia proposes to give a third life to its candles: they can be reused as glasses for water and wine. The fragrances also guide us on this experiential journey through the rolling hills of Monferrato, offering aromas that recall the wines of the area. The new “Pesca e Cortese” fragrance is born from the combination of the sweet and fruity notes of the Volpedo Peach, with the fresh and sparkling notes of Cortese wine.

The Alerasia Home Fragrance line was born as a circular economy project to give new added value to used wine bottles. The discarded wine bottle, instead of being simply recycled as waste material, acquires a new value thanks to the artisanal processing, becoming a real design object. The candles are designed to have a third life as table accessories, transforming into glasses for water and wine and jars. And finally they can be recycled in the glass collection, to be reborn as new products.

This scented candle is presented in a vessel crafted from an upcycled wine bottle, drawing on the heritage of the brand’s home of Monferrato, Italy, a UNESCO World Heritage Site recognized for its wine-growing landscapes. Fashioned by a master glassmaker, the bottles are shaped with a blowtorch to create the vessels’ smooth edges. The candle’s scent, meanwhile, Pesca e Cortese, is inspired by the fresh, sparkling notes of Cortese wine and the fruity scent of Volpedo peaches, both native to the Monferrato region. The scent’s top notes are grape, neroli, peach, and orange; its heart notes pear, almond, and apple; and its base notes floral notes and acacia. After the candle has finished burning, the vessel can be used as a drinking glass.

Alerasia home fragrances have received many awards for their originality and circular economy concept: KI-LIFE SUSTAINABLE AWARD BY KIKI LAB The Alerasia line of essences was selected among the finalists of the Ki-Life Sustainabile Award, a prize reserved for Italian and international companies that have designed and created products or projects with a view to Sustainable Development, Environmental Respect and Social Responsibility. UNIONCAMERE PIEMONTE The Alerasia brand was chosen by Uniocamere Piemonte as one of the best circular economy projects of Small and Medium Enterprises in Piedmont.

The Alerasia brand is promoted mainly through the website and dedicated social channels and with press office activities. Alerasia has created a series of promotional videos that help communicate the brand and explain the concept of the project. The products are displayed in the best home goods stores, in spas and in some selected wineries. Alerasia participates in initiatives and competitions that reward the sustainability and originality of the brand.

Alerasia scented candles are born from the upcycling of post-consumer wine bottles. The empty bottles are recovered through a collaboration with selected partners. The bottles are handcrafted by a specialized master glassmaker who carries out an artistic process, transforming them into small masterpieces. The glasses are worked hot with a blowtorch to obtain the special processing of the edges. In this way they are rounded allowing the new products to be used as glasses for water and wine. Furthermore, thanks to this process, they resist washing in the dishwasher. The packaging is made of recycled cardboard for greater sustainability. The “Pesca e Cortese” fragrance is inspired by the excellences of the Monferrato area, enhancing the Cortese grape and the Volpedo peach. “The sweet and fruity notes of peach marry the fresh and sparkling ones of Cortese in a carefree and festive harmony. A feeling of optimism and peace with the world, the promise of an opulent summer whose flower is blooming”. Olfactory pyramid - Top notes: grape, neroli, peach, orange; - Heart notes: pear, almond, apple; - Base notes: floral notes, acacia. 275g candle - 60 hours duration

Alerasia develops the products with extreme care, respecting the values of its brand. • Territory: the bond with Monferrato is the spark that gave birth to our brand. This splendid land gives us our precious ingredients, and the collaboration with local wineries and producers allows us to achieve excellence. • Eco-sustainability: we study the best solutions to create products with low environmental impact. This choice is implemented by evaluating all phases of the product's life cycle, from creation to disposal. • Excellence: we work every day to create products of the highest quality by selecting the best formulations, the best craftsmen and the most innovative and efficient processing techniques. The collaboration with local producers and wineries is the best guarantee of the quality of the raw materials that become exceptional products. Alerasia scented candles originate from the creative recycling of post-consumer bottles that are given a new life as works of design. Each creation is a unique piece, artistically crafted by a master glassmaker. But sustainability does not end there because Alerasia proposes to give a third life to its candles: once the wax is used up, they can be reused as glasses or jugs for the table. The wax is 100% vegetable (soy).

INNOVATION AND SUSTAINABILITY The Alerasia Home Fragrance line was born as a circular economy project to give new added value to used wine bottles. The discarded wine bottle, instead of being simply recycled as waste material, acquires a new value thanks to the artisanal processing, becoming a real design object. The candles are designed to have a third life as table accessories, such as glasses for water and wine and jars. And finally they can be recycled in the glass collection, to be reborn as new products. CONCEPT The Alerasia fragrances guide us on an experiential journey through the rolling hills of Monferrato, offering aromas that recall the wines of the area. Thus was born the new fragrance “Pesca e Cortese”, which expertly combines the sweet fruity notes of the Volpedo Peach with the fresh and sparkling notes of Cortese grape variety. STORYTELLING The Alerasia brand produces home fragrances inspired by the rich heritage of Monferrato resources. This geographical area has been included in the UNESCO World Heritage list for its extraordinary wine-growing landscapes. The territory and in particular the world of wine, so traditionally and lively linked to these lands, has inspired the birth of the fragrances that want to lead on an ideal experiential journey through the territory. As we know, perfumes and smells have a primary connection with memory and recollection. For this reason, Alerasia wanted to exploit the scents of the vineyards, wines and fruits of Monferrato to bring, even every day into your home, the joy and serenity of an unforgettable journey. Alerasia wanted to inextricably unite in its name the memory of two lovers who, as legend has it, gave rise to the Monferrato area: the brave knight Aleramo and Adelasia, the beautiful daughter of Emperor Otto of Saxony. OLFACTORY NOTES The “Pesca e Cortese” fragrance is inspired by the excellences of the Monferrato area, enhancing the Cortese grape and the Volpedo peach. “The sweet and fruity notes of peach marry the fresh and sparkling ones of Cortese in a carefree and festive harmony. A feeling of optimism and peace with the world, the promise of an opulent summer whose flower is blooming”. Olfactory pyramid - Top notes: grape, neroli, peach, orange; - Heart notes: pear, almond, apple; - Base notes: floral notes, acacia.

The products are sold in the best home goods stores, in SPAs and in some selected wineries. At the moment the line is only available in Italy.

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