XTAG

October 2nd, 2024

XTAG is the new refillable airless system in a glass bottle featuring a pouch technology that fully revolutionizes the concept both of standard and airless packaging. Aesthetic, innovation, safety, sustainability are the key elements of this exclusive solution. The safety of the formula is guaranteed thanks to the pouch technology that ensures its protection from air and external agents. Not only is XTAG encouraging brands and consumers to have a responsible attitude in reusing the packaging, but it can improve their digital experience through MET technology, (Microchip Embedded Technology), integrated inside the packaging without being in contact with the formula.

XTAG is a revolutionary innovation that stands out for: - Design: attention to detail is critical. To ensure consistent shapes and impeccable results, XTAG glass bottle is crafted using pressé technology for a premium design. The flawless aesthetic of the container is fully enhanced with an inner lacquering decoration technique that perfectly draws contours and thickness of the design, to get its own identity (upcycling). - Technology: XTAG works with an exclusive patented airless technology with a pouch, in the refill bottle, to act as a barrier from external agents, avoiding oxidation and any type of contamination, guaranteeing the maximum protection of the formula. - Responsible attitude: the recharge system encourages brands and consumers to take a more responsible attitude in reusing the packaging (reducing CO2 emissions by 38%*). - Digitalization: thanks to the patented chip MET, XTAG becomes a real digital tool that provides an easy and immediate access to a platform exclusively thought from brands to consumers, that includes technical details and information related to the authenticity, antishoplifting, traceability of the product, yet also including ethic and dynamic contents (aimed at supporting the reuse and recycling of packaging), as well as programs and other initiatives to build consumers loyalty.

Consumers are increasingly looking for new approaches to improve their quality of life this means luxury pleasing design without compromising sustainability solutions in step with faster routines and continuous stimuli XTAG gathers all these needs in one packaging aesthetic innovation safety sustainability Realized with eco friendly materials and high decoration technologies with impeccable aesthetic results this easy to use refillable airless system guarantees absolute product purity while encouraging for a responsible attitude in reusing packaging The integrated microchip makes it a digital tool to enhance the shopping experience and provide an immediate access to a platform exclusively thought both for

An airless glass bottle, the XTAG is refillable thanks to its pouch technology – which offers protection against air and contaminants – and is also designed with Microchip Embedded Technology, to create a more connected packaging solution. The packaging is designed around the principles of aesthetics, innovation, safety, sustainability. The safety of the formula is thanks to its protective pouch refill technology, while the refillable aspect boosts the product’s sustainability. And the Microchip Embedded Technology represents innovation. This integrated microchip means that brands can link with consumer. By scanning the microchip with a smartphone, consumers can connect to a platform to access more information about the product and brand. Additionally, the tag could serve to certify product authenticity, traceability, and to guard against counterfeiting and shoplifting. The bottle is made from glass, while the refillable pouch is in PP and the copolymer EVOH; the pump is in PP or PP with an aluminum engine; while the actuator is in PP or PP and aluminum.

XTAG has been realized with a patented airless technology with a hermetic dispensing system and a container with a pouch to act as a barrier from external agents, avoiding oxidation and any type of contamination, guaranteeing the maximum protection of the formula. To improve the digital experience for both brands and consumers XTAG contains a patented Microchip Embedded Technology.

XTAG promotion has been scheduled with a multi-channel approach through a diverse range of tools to maximize its visibility and impact. Targeted email campaigns: teaser to invite customers to official launch, official email to increase awareness of this product and engage customers directly. Trade shows and events: officially launched at a tradeshow in October 24, and it is now showcased at all Lumson key industry events, providing hands-on experiences reinforcing direct connections with customers and partners. Media & Press Coverage, both online and printed magazines, along with strategic advertising, to reinforce product awareness and to confirm its positioning on the market

BOTTLE: GLASS RECHARGE: PP POUCH TECHNOLOGY (IN THE RECHARGE): PP + EVOH for the absolute formula protection PUMP: Collar - PP or PP + Aluminum Engine – ECO PURITY (without POM material, high compatibility level due to the absens of metal parts in contact with the formula) Actuator – PP or PP + Aluminum LINK GLASS: HDPE (connection between refill and bottle) OVERCAP: PP or PP + Aluminum Size: 30ml

XTAG represents not only technical and manufacturing innovation but also reflects two complementary aspects of sustainability: reuse and recovery. Indeed, when packaging is reused CO2 emissions are reduced by 38%*. This airless system has been developed with eco-friendly materials (glass, PP) and togheter with the easy-to-use refillable system is aimed at promoting a more responsible behaviour among consumers: for example, using 1 million units of XTAG could reduce CO2 emissions by 116,700 kg, equivalent to 536,305 km driven by car—or, to put it another way, more than 10 trips around the world**!” *Results obtained by comparing a standard 30mL airless glass bottle with a plastic pump and overcap with XTAG after three refills (source: SPICE). **Analysis conducted using impactco2.fr.

Lumson is setting new standards in the airless packaging world with the launch of XTAG: a 30mL glass bottle featuring an airless refill system that uses pouch technology. This product represents a new approach to consumption, fully aligned with what consumers are looking for nowadays. Aesthetic, innovation, safety, functionality, and sustainability are the key elements of this exclusive all-round solution. The safety of the product inside this airless system is totally guaranteed thanks to the pouch technology, in the refillable bottle, that ensures its absolute protection from air and external agents, avoiding oxidation and any type of contamination. XTAG represents not only a technical innovation but also reflects two complementary aspects of sustainability, reuse and recovery, encouraging brands and consumers to have a more responsible attitude in reusing the packaging (reducing CO2 emissions by 38%*). XTAG is the ideal choice for those brands seeking a packaging that goes beyond the more “classic” functions, a solution that leads consumers to an advanced digital experience. This revolutionary airless system becomes indeed a digital tool through the use of MET technology, (Microchip Embedded Technology), integrated inside XTAG packaging without being in contact with the formula. Thanks to MET technology (Microchip Embedded Technology), the connection between brands and consumers is strengthened, unlocking new possibilities for interaction, engagement, and personalized experiences. This innovation links the physical and digital worlds, transforming the way brands get in touch with their audience. With a simple tap on the base of XTAG using a mobile device, MET provides immediate access to a dedicated platform exclusively thought from brands to consumers, that can include technical details and information related to the authenticity, antishoplifting and traceability of the product, yet also including ethic and dynamic contents (aimed at supporting the reuse and recycling of packaging), as well as programs and other initiatives to build consumers loyalty. A new immersive approach that makes the consumer both a protagonist and a crucial part of the product and the brand. *Results obtained by comparing a standard 30mL airless glass bottle with a plastic pump and overcap with XTAG after three refills (source: SPICE).

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XTAG, refillable airless glass, by Lumson is the perfect solution for products whose skincare/makeup formula, needs a total protection without being in contact with air and other external agents. It is also ideal for those brands that want to promote a responsible attitude thanks to an easy-to-use refillable system and for those that see packaging as a potential digital tool. An essential device for brands who want to strengthen the bond with their consumers providing customized contents, but also useful to certify product authenticity, traceability, and to avoid counterfeiting and anti-shoplifting.