Cosmopack Asia Awards 2023
Discover the winners of the 2023 editions of Cosmopack Asia Awards
Marchesini Group Beauty (Italy)
www.youtube.com/watch?v=1jTHL4YDk9s ; www.linkedin.com/company/seavisiongroup
Marchesini Group Beauty calls the A-Eye lipstick a “ground-breaking leap in quality control for lipsticks through the integration of Artificial Intelligence.” Developed by SEA Vision, a company within Marchesini Group, the system employs “cutting-edge hardware with proprietary software and algorithms” to assess lipsticks’ quality during the production process. The system’s cameras capture 360-degree images of the lipstick, with special attention paid to the tip. These images, the company says, then undergo “rigorous analysis via the software,” using semantic segmentation to assess each of the lipstick’s components and gauge the product’s attributes, while detecting any defects. The system then “communicates with the production machine to ensure automatic rejection of defective products.” The system uses a combination of AI algorithms, classical algorithms, and industrial automation to assess a lipstick. Marchesini Group states that its goal with the system is to “relieve [human] operators of [the] difficult, repetitive, and tiring task” of assessing a lipstick’s quality. The company says the system improves product quality and enhances production performance with its “automatic, real-time, and reliable control over 100% of lipstick production.”
This system, developed by SEA Vision, a company within Marchesini Group, employs “cutting-edge hardware with proprietary software and algorithms” to assess lipsticks’ quality during the production process. The system uses a combination of AI algorithms, classical algorithms, and industrial automation to assess lipsticks in production, taking 360-degree images of the lipsticks and communicating any defects with the production machine. One juror pointed out its “good… application of AI to make-up manufacturing,” while another called the system “truly state-of-the-art.” One juror praised the system for representing a “leap in quality assurance for lipsticks….offering 100% control over the lipstick manufacturing process, with a strong emphasis on precision and efficiency.” Another liked that it covered “all bases” for quality control, and that the program is “easy to use.”
Ultra Clean Natural Liquid Powder
Tair Jiuh Enterprise Co Ltd (Taiwan)
Billed as an “ultra-clean formula,” this powder employs 14% Cosmos-certified organic and natural ingredients to fill multiple colors and textures into one make-up compact, in a single injection, without having to use an aluminum pan. The company notes that in its raw state, the powder is liquid, and remains so until it’s filled into the packaging, making it easier to handle. It can fill multiple colors and textures in a single injection, and can create patterns that are “finer, sharper, and more complex than traditional powders,” the company says. This means a more efficient production process, that eliminates the aluminum pan. The formula itself is made from 100% natural ingredients and is vegan, talc-free, and waterless. It is composed of 78% mica certified by the Responsible Mineral Initiative, 14% Cosmos-certified ingredients, and 7% RSPO palm oil. Added to this, microalgae within the formula care for the skin.
The Ultra Clean Natural Liquid Powder allows multiple powder colors and textures to be filled into one make-up compact, in a single injection, without having to use an aluminum pan. The formula is also composed of 14% Cosmos-certified organic and natural ingredients. It delivers, Tair Jiuh Enterprise Co Ltd says, powder patterns that are “finer, sharper, and more complex than traditional powders.” One juror liked the fact that the powder’s shades “look so cool and chic,” alongside being achieved with ingredients that are 100% natural, vegan, talc-free, and waterless. Another juror pointed out that the product “speaks to all the attributes of what clean beauty should stand for, [being both] sustainable and environmentally friendly.”
Packaging Design & Materials
Airtight Cosmetic Pen
Taeyang Renew Inc (South Korea)
The Airtight Cosmetic Pen’s design means that the liquid it contains has minimal exposure to the air, to maintain the formulation’s freshness and so it doesn’t dry out, while protecting against leakage, too. To use, the cap is unscrewed and a button at the base of the pen is twisted to unlock the pen’s safety lock. Then, the same button is pushed to allow the brush applicator to pop up with a controlled amount of liquid, ready to apply, and so no additional applicator is needed. To add more of the formula, the user presses the button again. And as the applicator tip is located outside the liquid, it isn’t inserted into the liquid after use, to further preserve the formula. The pen is made from polyketone plastic, whose manufacture reduces carbon emissions.
The panel selected the Airtight Cosmetic Pen as winner of the Packaging Design & Materials category for factors including how it solves the problem of “frustrating” leaking color cosmetic pens, with one juror noting that “having an innovative, airtight system is a necessity in terms of leakage and product stability.” The pen’s design means that the liquid it contains has minimal exposure to the air, to maintain the formulation’s freshness and so it doesn’t dry out, while protecting against leakage. When the pen’s button is pressed, the brush applicator pops up with a controlled amount of liquid, ready to apply, so no additional applicator is needed.
Another juror noted that it was “nice to see that air-sensitive ingredients can be dispensed more efficiently.”
Skin Care Formula
Feel Former Imperfection Shielding Cream
B.Kolormakeup & Skincare S.P.A. (Italy)
Treating acne-prone skin holistically and gently, this formula acts to provide what the brand describes as “a protective barrier between acne-prone skin and the daily elements (…) reflecting away impurities.” Designed to be used alone or before make-up, its formula blends gelling polymers, natural gelling agents, and emulsifiers, to create a filming shield that protects the skin. Within this, a water-soluble elastomer creates a moisturizing effect that feels fresh. A plant extract, Saxifraga stolonifera, prevents acne breakouts and reduces redness, while at the same time improving hydration and protecting the skin’s barrier. Meanwhile, a multi-functional peptide has a mattifying, sebum-reducing, and anti- inflammatory effect. The formula purifies, calms, and balances acne-prone skin, B.Kolor says, while providing a flawless make-up base.
The Feel Former Imperfection Shielding Cream’s formula creates, its manufacturer says, “a protective barrier between acne-prone skin and the daily elements (…) reflecting away impurities.” It is composed of a blend of gelling polymers, natural gelling agents, and emulsifiers, to create a filming shield that protects the skin. It also contains a plant extract, Saxifraga stolonifera, to prevent breakouts and reduce redness, while improving hydration and protecting the skin’s barrier. Jurors commented that “acne-prone skin can greatly benefit from this innovation,” while others liked its holistic approach, noting that “it combines protective and beautifying qualities.” “Having a make-up primer to protect skin with spots or other blemishes from applied make-up is going to be welcomed by many,” said one juror.
Bottoms Up Stick (Refillable) 5g, 7g, 10g
CTKCLIP (South Korea)
Solving the issue of conventional stick containers being problematic to recycle and contributing to formula waste, as one-third of their contents tend to remain unused at the bottom of the cup, is CTKCLIP’s Bottoms Up Stick. This refillable stick packaging solution is crafted to push the entire contents of the stick format upward, so that all of the product can be used. This not only reduces formula waste but means that the stick’s packaging can be easily recycled, allowing for water-free recycling. Available in different volume capacities, all of the stick’s components are designed in recyclable PP material, so it’s environmentally friendly.
The Bo]oms Up Stick by CTKCLIP won praise from the judging panel for being “very practical indeed.” This refillable stick packaging solution is designed to push the entire contents of the stick format upward, so that all of the product can be used. This reduces formula waste while also meaning that the stick’s packaging can be easily recycled, allowing for water-free recycling.
All of the stick’s components are designed in recyclable PP material. One juror commented that “this package looks so sustainable, because it can literally make 'zero waste'.” They added that it benefits consumers too, because they can use it until there’s “zero” product left.