Cosmoprof Asia Awards 2025

Green & Organic

Centifolia Deodorant Stick Refillable 48h Citrus Fruits 

Laboratoire Science et Nature (France)

www.centifoliabio.fr; IG: @Centifolia_France; FB: @Centifolia_France; Linkedin: @Centifolia_France

The deodorant balm offers proven 48-hour odor control while being composed of 41% organic and 100% natural-origin ingredients. It’s free from essential oils, baking soda, alcohol, and aluminum salts, instead using mineral salts – namely magnesium hydroxide and magnesium carbonate hydroxide – derived from dead sea minerals to combat odor and absorb moisture, alongside triethyl citrate, a natural-origin deodorant active ingredient that neutralizes odors. One of the jurors described the product as “a high-functioning green innovation that balances purity, practicality, and real efficacy.” The deodorant also contains an upcycled grapefruit extract derived from food waste, that soothes the skin while providing a citrus fragrance. The deodorant has COSMOS Organic certification, is packaged in 100% recycled PP, and is refillable, saving 64% on plastic versus buying a new stick. “A scalable, high-integrity product perfectly positioned for the premium APAC clean beauty space,” one panel member commented.

Hair Products

SOOO Swim Shampoo 500ml

MAKEMAKE Inc. (South Korea)

https://sooo.kr IG: @sooo.lab

“Great innovation,” and “a clear breakthrough” were some of the adjectives jurors chose to praise this shampoo, which employs patented Zeodualite™ technology to neutralize over 96% of residual chlorine on hair while protecting the scalp and hair cuticles. While conventional shampoos only mask odor or dryness, the patented Zeodualite™ technology’s dual-action system combines zeolite, sodium thiosulfate, and vitamin C to adsorb, neutralize, and detoxify chlorine, achieving over 96% removal. Vitamin C also provides antioxidant protection, helping to defend the scalp and hair from chlorine exposure’s oxidative stress. “This is a much-needed innovation for the growing swim care market,” one juror noted. The formula combines safe EWG Green ingredients with amino acid-based surfactants to offer a high performance with low irritation, offering, the panel said, an “excellent balance between performance, safety, and sustainability.” The shampoo is also infused with hyaluronic acid complexes, ceramides, naturally derived oils, keratin, and polyquaternium to restore softness, shine, and manageability. 

Home & Professional Devices and Tools 

PLUNA

Feagle Co Ltd. (South Korea)

www.plunaglobal.com; IG: @feagle_plasma; Youtube:@feagle_plapla

The Pluna is a hand-held device for use at home, which employs cold plasma technology to weaken the binding proteins that connect skin cells, so that skin can maximize its absorption of active ingredients without stimulation or pain. The device “successfully miniaturizes professional-grade cold plasma technology for safe home use,” one panel member said. The device’s actions include sterilization to kill bacteria; the promotion of absorption of active ingredients; skin regeneration that induces cell proliferation; and an anti-inflammatory effect that reduces the expression of inflammation with a low temperature of 27 degrees Celsius. The device is used with an accompanying nano-gold gel, a moisturizing gel infused with 24k gold, to enhance the treatment’s benefits. “A beautiful and intelligent plasma device that makes advanced skin care accessible to everyone,” one juror said. 

 Make-up Products

EUFOREAL Tinted Repair Cream

Shanghai Maojue Biotechnology Co., Ltd. (China)

IG: @euforeal.official

The sheer coverage tinted moisturizer is infused with skin care actives to blur, brighten, and revive, and is suitable for caring for skin post-procedure. The formula includes a patented plant stem cell ingredient – Vita Biorhythm – derived from Portulaca grandiflora cell cultures, for the treatment of skin blemishes due to aging.

In tests, an 0.002% concentration of this ingredient was shown to increase MT1 expression by 218%; type I collagen by 24%; and type III collagen by 17%. The ingredient allows the formulation of a product with enhanced efficacy without compromising on its consistency or texture. One juror noted that the product “perfectly capitalizes on the massive Asian trend of routinized aesthetic medicine by offering an effective, safe, and beautiful post-procedure solution.” The product is composed with a smoothing elastomer gel with a unique 3D structure that creates a refreshing and bouncy jelly cream consistency and texture. “Elegant texture, credible science, and a clear consumer story,” added one juror.

That this product – designed with an air-tight chamber, so the mascara maintains its freshness -  improves the “longevity” and “consistency” of mascara was appreciated by the jury. One panel member liked that it addresses the issue of  “mascara…drying out and clumping over time,” adding that “mascara is one of the categories where innovation is sorely needed to solve the many pain points, yet there is too little. On top of that, the packaging is environmentally conscious in its design,” they said. The packaging is crafted from eco-friendly polyketone plastic, to reduce carbon emissions. When the cap is unscrewed, the mascara applicator “pops” out of the tube, evenly coated with a precise amount of mascara, without the user having to wipe it or manually adjust the coating. This ensures a clump-free application with each use. The tube is crafted so that the airtight chamber remains sealed during use, preventing air from entering and ensuring that the mascara formula stays fresh, without hardening or deteriorating. The applicator is stored separately from the liquid, preserving the formula’s integrity. “Great innovation, definitely a first in the mascara world. Lovely formula,” commented one juror. 

Personal Care & Body Care Products 

Meno-Free Comfort Body Night Lotion

Bellabaci International (South Africa)

www.bellabaci.com; FB, IG, Tik Tok, In: @bellabaciinternational

The panel liked that this cream “taps into a highly under-served, high-value demographic,” as it targets stress-related discomfort and visible body skin redness associated with menopause and perimenopause. Among the cream’s ingredients are  wild yam extract to support comfort during the menopausal transition, and Neurophroline™ to help reduce the appearance of stress-related dullness. 

One juror liked that the cream is an “innovative concept addressing a gap in the market and tapping into [the] neuroscience trend.” The cream’s blend of aromatherapy and homeopathy ingredients is intended to support relaxation without overwhelming the senses, to offer a nighttime self-care ritual. The cream moisturizes deeply overnight; replenishes dry, itchy skin; supports barrier repair for a smoother, more supple feel; helps soothe visible redness and sensitivity; softens the look of crepiness and uneven texture; and leaves skin velvety, non-greasy, and comforted. “The texture and fragrance are lovely and [the cream] contains great active ingredients,” was one panel-member’s verdict.  

Skin Care Products

Firming Bouncy Boost Serum

STANDARD SEOUL (South Korea)

https://standardseoul.com/; IG:@standardseoul -redbook: Standard Seoul

“A brilliant mix of biotech innovation and sensory joy – proves that skin care science can also be emotionally engaging,” noted one panel member. In tests, after four weeks of use pore count decreased by 16.1%; pore depth by 15.2%; outer skin firmness improved by 7.6% and inner skin firmness by 5.0%; and eye-area wrinkles showed a 10.49% improvement. “The clinical results – especially the improvements in pore structure, firmness, and wrinkle reduction – validate [the serum’s] premium positioning,” said one juror.